What Is Off-page SEO?
Off-page SEO is anything you do outside your website to try to improve its search engine rankings.
It’s often used synonymously with link building, but it goes beyond that.Just as your home’s value isn’t based solely on bricks and mortar but also on outside factors, like the neighborhood it’s in, the same is true of your website.
Off-Page SEO Techniques
Now that we’ve explored the importance of off-page SEO, let’s take a look at some effective off-page SEO techniques you can implement to boost your website’s visibility.In our experience, these eleven off-page SEO techniques are the easiest to include and offer the best return:
Link Building (Backlinks)
Link building is the essence of off-page SEO and is the most important off-page SEO technique for any website aiming to rank higher on the search engine results pages (SERPs).Backlinks are the number one off-page SEO factor for Google, and as discussed above, Google tends to rank a site higher if it has a greater number of backlinks.
Moreover, the quality of these backlinks also equally matters, as a link from a high domain authority site carries more weight than one from a low-DA site.
Social Media Marketing
Social media platforms offer an excellent opportunity to expand the reach of your content. By leveraging social media, you get more clicks to your latest content and obtain valuable backlinks from platforms with high domain authority (DA).
While Google has not explicitly stated that backlinks from social media platforms directly impact SEO, they have acknowledged that social platforms are crawled for data just like any other website on the web.
Guest Posting
Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog. It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience.
The benefits of guest posting are multi-fold. Firstly, it allows you to tap into an established audience and reach a wider group of readers who may not be aware of your website or brand.
Broken Link Building
Broken link building is an exciting strategy. The purpose is to find broken links and contact the resource owner that has a broken link.The broken link could be one of your pages that you would then provide the update to, or it could be an outdated competitor’s link that you would then offer to replace with one of your links to similar content.
This will help reduce the number of redirects and 404 pages, resulting in a better user experience.
Forums
Find and participate in forum discussions about your product or your services. Build a connection with that community, reply to the threads, solve the problems of others, and give your advice and suggestions because Google loves discussions!
Make sure to create a complete profile with anchor text in the signature so that whenever you comment, the signature displays with your anchor.
Local SEO
Local SEO is an essential off-page SEO technique that optimizes your online presence to improve visibility in localized search results.
It involves strategies and tactics to increase your business’s visibility to potential customers within a specific geographic area.Local SEO is particularly valuable for businesses that serve customers in specific locations, such as brick-and-mortar stores, service providers, or businesses with multiple branches
PR (Press Release)
PR (Press Release) is a powerful off-page SEO technique that involves crafting and distributing newsworthy announcements or information about your business to media outlets and online platforms.
Press releases are designed to generate media coverage and public interest in your company, products, services, events, or any significant developments related to your business.
Brand Mentions
In 2017, Google Webmaster Trends Analyst Gary Illyes said you are doing great if you have good content, a few backlinks, people talking about your brand, and some social media mentions.
Social mentions can signal to search engines that people are talking about you. Increase brand mentions by engaging with social media audiences and work to provide valuable answers whenever possible to build authority and trust.
Influencer Marketing
Add a community-driven section to your article, reach out to well-known influencers in your niche, and request that they provide valuable insight via feedback, a quote, or a review. Add some context to their quotes and highlight them in some way.
Once the content publishes, ask them to share it within their circle. People love to know what influencers think about things.
Brand signals
Brand signals refer to the various indicators search engines use to determine the authority, trustworthiness, and popularity of a brand online. These signals can influence search rankings and play a crucial role in off-page SEO.
Encourage users to search for your brand name on search engines. A higher volume of branded searches indicates strong brand recognition.
On-Page SEO vs. Off-Page SEO
On-page SEO and off-page SEO are two essential components of a comprehensive search engine optimization strategy. Here’s a comparison between the two:
On-Page SEO
-
Focuses on optimizing elements within your website, such as content, title tags, URLs, headings, SEO-optimized hosting, and internal linking.
-
Involves keyword research and page optimization to align your website’s content with user search queries.
-
Aims to improve your web pages’ user experience, readability, and relevancy.
-
Helps search engines understand the context and purpose of your website’s content.
Off-Page SEO
-
Concentrate on activities outside your website to boost its visibility and authority.
-
Includes link building, social media marketing, content marketing, influencer outreach, online reputation management, and brand promotion.
-
Enhances your website’s credibility and popularity by acquiring high-quality backlinks from reputable sources.
-
Supports brand awareness, expands your online reach, and attracts a larger audience to your website.
Why Choose Us?
We have developed search strategies for leading brands to small and medium sized businesses across many industries in the UK and worldwide.
- Access to the conference and a workshop.
- Includes coffee, breakfast, lunch and open-bar.
- Stick around for music, craft beer & cocktails.
